Grow Your Profit With AI Powered PPC Automation
Stop wasting time and money on manual PPC management. Osellpa builds, manages and optimises your PPC campaigns for you using AI automatically
Automatically launch profitable PPC campaigns
Osellpa (optionally) creates your full high-performance campaign structure for you using proven PPC strategies
Daily optimisation to hit your target ACOS
Bids and targeting are updated automatically every day using AI, based on your real performance, so that your ACOS improves and your profit grows automatically.
Discover new keywords and scale what’s working
New, winning search terms are identified and promoted automatically so that you keep growing and always stay on top of the competition
Get your full winning campaign structure built for you before you pay anything with full access free for 30 days
How It Works
From setup to more profitable ads in a few clicks
Securely link your Seller Central and Amazon Ads accounts. Osellpa syncs your data automatically
Set your target budget, ACOS and choose which products to advertise. Osellpa instantly builds your campaign structure for you (or starts optimising your existing structure)
Using our advanced AI model, Osellpa updates bids, improves targeting and scales what’s working every day to keep your ACOS on track
Under The Hood
Use state of the art AI to optimise your PPC on autopilot
Our AI continuously analyses your real performance data to make precise bid and targeting decisions every day. It identifies where spend is being wasted, where opportunities exist, and adjusts accordingly without manual input. The result is a more efficient account, improved ACOS, and stronger, more consistent profit growth over time
Osellpa uses a campaign chaining approach to systematically grow your account. It starts by discovering new keywords through automatic campaigns, then progresses them into broad, phrase, and exact match campaigns as performance data validates them. Each campaign is tightly connected using negative keywords and product targets, creating a unified system that reduces wasted spend while capturing as much revenue as possible
Osellpa applies a placement bidding strategy that prioritises top of search, product page, or rest of search based on where each keyword performs best. Bids are weighted toward the placements driving the strongest results, allowing each keyword to compete in its most effective position. This ensures spend is concentrated where it delivers the highest return, improving overall campaign efficiency and performance
Osellpa creates additional supporting campaigns, such as catch all, to capture incremental demand and expand visibility across your product range. These campaigns are designed to pick up missed opportunities for next to nothing, ensuring you maximise coverage and drive additional cheap sales beyond your core targeting
Osellpa runs multiple discovery campaigns to identify every keyword capable of driving sales. When a new keyword proves itself, it is automatically expanded into exact, phrase, and broad match campaigns for direct targeting. This creates a continuous loop of discovery and expansion, allowing you to scale what works while consistently uncovering new opportunities
Full Control & Transparency
Decide how your ads run, monitor results, and check every action taken
See every change and bid update Osellpa makes, along with the reason behind it in your change log. Full visibility, full confidence in your campaigns
Track ACOS, TACOS, unit spend, and more with our PPC dashboard, with visibility from individual strategies through to your whole business
Frequently Asked Questions
Everything you need to know before getting started
Will this work with my existing Amazon ad campaigns?
Yes. You can choose to let Osellpa build new campaigns for you or optimise your existing ones. If you prefer to keep your current structure, you can use optimise-only mode.
How much control do I have over my advertising?
You stay in control at all times. You choose which products to advertise, set your target ACOS, and can pause or adjust things whenever you need.
How does AI actually optimise my PPC?
Osellpa uses AI to analyse your real performance data and automatically adjust bids, targeting and campaign structure on a daily basis. It identifies where spend is being wasted, where profitable opportunities exist, and takes action without manual input. This allows your campaigns to continuously improve over time, helping reduce ACOS and increase overall profit.
How often does Osellpa optimise my campaigns?
Osellpa reviews performance and makes optimisation decisions every day, updating bids, targeting and placements based on real data.
Does Osellpa automatically create new campaigns?
Yes. Osellpa can automatically build a full campaign structure for your products using proven strategies, or you can choose to optimise existing campaigns only.
What marketplaces does the Advertising Engine support?
The Advertising Engine currently supports UK Amazon marketplaces.
Can I stop or pause the Advertising Engine at any time?
Yes. There are no long-term commitments. You can pause optimisation or stop using the Advertising Engine at any time from your account.
Why are your plans priced lower than other Amazon tools?
Osellpa is a newer platform and we have intentionally priced our plans lower while we grow. Our focus right now is getting powerful tools into the hands of real Amazon sellers, gathering feedback and proving the results our advertising engine can deliver. You are getting the same advanced strategies, automation and optimisation you would expect from much more expensive tools, just at an early-access price. As the platform continues to grow and new features are added, pricing will increase for future customers.
Explore Osellpa's Other Tools
The full suite of Osellpa tools is included as standard, no add-ons required
Track your profit, ROI and margin with precision, uncover the drivers behind your performance, and use AI to gain deeper, actionable insight into your business.
See real dashboards, real data and every tool in action before you sign up
Try Osellpa Free For 30 Days
Every feature. Every plan. No credit card required
Choose the plan that matches your current Amazon sales. You can upgrade or downgrade anytime.
Full access to every Osellpa tool
Unlimited users
Unlimited products
Built for UK Amazon sellers
Full access to every Osellpa tool
Unlimited users
Unlimited products
Built for UK Amazon sellers
Full access to every Osellpa tool
Unlimited users
Unlimited products
Built for UK Amazon sellers
All plans include every tool. No hidden fees. Cancel anytime.